1. Take your favorite elevator pitch and write a first draft Executive Summary/Abstract/opening paragraph for a proposal.
Abstract:
There is an adopter for that twelve year old Shih Tzu missing her right eye. We just need to find him.
That’s where the Adoption Match program comes in.
Adoption Match is a digital alert system that will message a user when an animal matching his or her criteria goes up for adoption at our facility. The public can use the Adoption Match program online or through the smart phone application.
For example, let’s say I’m looking for a male labrador retriever mix age 1-5 years. I enter those criteria in to the Adoption Match program. Three weeks later, when a 3-year-old lab goes up for adoption, I get an email. It’s simple and effective.
Launching this program involves the creation of a website and smart phone application that are linked to the PetPoint database. As soon as an animal becomes “Available” in PetPoint, the system will send out an alert.
I anticipate the creation and testing of the website and application will take one year. We will need:
There is an adopter for that twelve year old Shih Tzu missing her right eye. We just need to find him.
That’s where the Adoption Match program comes in.
Adoption Match is a digital alert system that will message a user when an animal matching his or her criteria goes up for adoption at our facility. The public can use the Adoption Match program online or through the smart phone application.
For example, let’s say I’m looking for a male labrador retriever mix age 1-5 years. I enter those criteria in to the Adoption Match program. Three weeks later, when a 3-year-old lab goes up for adoption, I get an email. It’s simple and effective.
Launching this program involves the creation of a website and smart phone application that are linked to the PetPoint database. As soon as an animal becomes “Available” in PetPoint, the system will send out an alert.
I anticipate the creation and testing of the website and application will take one year. We will need:
- a web designer who can create the website, create a form in which users can submit their criteria and contact information, and link all the information to our existing website;
- an application designer who can work with the web designer to make a cohesive smart phone application that resembles the website;
- someone familiar with the PetPoint database who can work with both parties to connect the necessary information; and
- a graphic designer who can work with the website and application designer to create a unified image that matches with the organization.
The initial website and application will take around 8-10 months to complete, and then we will need to test both over the next 2-4 months and fix any bugs.
- a graphic designer who can work with the website and application designer to create a unified image that matches with the organization.
The initial website and application will take around 8-10 months to complete, and then we will need to test both over the next 2-4 months and fix any bugs.
***
Adoption Match presentation transcript:
Slide 1: (none)
Slide 2: Adoption Match is a digital alert system that will message a user when an animal matching his or her criteria goes up for adoption at our facility. The public can use the Adoption Match program online or through the smart phone application.
For example, let’s say I’m looking for a male domestic longhair feline between the ages of 1-5 years. I enter those criteria in to the Adoption Match program. Three weeks later, when 3 year old Dorren goes up for adoption, I get an email. It’s simple and effective.
Slide 3: Each year, thousands of animals are admitted to the adoption program here in Springfield, MA. Our job is to find them homes as quickly as possible. Animals who linger in the adoption program are more likely to get sick, more likely to suffer from stress-related behavior issues, and drain the resources of this donation-based organization. With Adoption Match, we can quickly reach the people who are looking specifically for that type of animal. It serves our animals and serves our adopters.
Slide 4: Launching this program involves the creation of a website and smart phone application that are linked to the PetPoint database that we use to track our animals. As soon as an animal becomes “Available” in PetPoint, the system will send out an alert. We will need a web designer who can create the website, create a form in which users can submit their criteria and contact information, and link all the information to our existing website.
Slide 5: When users enroll in the program, they will be guided through a series of screens where they can select which types of animals they’re looking to adopt...
Slide 6: ...and which characteristics they desire. For example, a dog adopter might select a few breeds and an age range.
Slide 7: We will also need an application designer who can work with the web designer to make a cohesive smart phone application that resembles the website. Linked to our PetPoint database, the smart phone application will notify adopters the moment an animal matching their criteria becomes available for adoption.
Slide 8: When a match is found, users can scroll through the information to learn more about the animal, including photo, age, sex, location, contact info, and story.
Slide 9: We will need to hire someone familiar with the PetPoint database who can work with both parties to connect the necessary information to the website and application.
Slide 10: Using modern technology, we can reduce the length of stay for animals in our adoption program by targeting adopters based on what they’re looking for in their next animal companion. Save a life with the Adoption Match alert system. Your furry friend awaits.
Slide 1: (none)
Slide 2: Adoption Match is a digital alert system that will message a user when an animal matching his or her criteria goes up for adoption at our facility. The public can use the Adoption Match program online or through the smart phone application.
For example, let’s say I’m looking for a male domestic longhair feline between the ages of 1-5 years. I enter those criteria in to the Adoption Match program. Three weeks later, when 3 year old Dorren goes up for adoption, I get an email. It’s simple and effective.
Slide 3: Each year, thousands of animals are admitted to the adoption program here in Springfield, MA. Our job is to find them homes as quickly as possible. Animals who linger in the adoption program are more likely to get sick, more likely to suffer from stress-related behavior issues, and drain the resources of this donation-based organization. With Adoption Match, we can quickly reach the people who are looking specifically for that type of animal. It serves our animals and serves our adopters.
Slide 4: Launching this program involves the creation of a website and smart phone application that are linked to the PetPoint database that we use to track our animals. As soon as an animal becomes “Available” in PetPoint, the system will send out an alert. We will need a web designer who can create the website, create a form in which users can submit their criteria and contact information, and link all the information to our existing website.
Slide 5: When users enroll in the program, they will be guided through a series of screens where they can select which types of animals they’re looking to adopt...
Slide 6: ...and which characteristics they desire. For example, a dog adopter might select a few breeds and an age range.
Slide 7: We will also need an application designer who can work with the web designer to make a cohesive smart phone application that resembles the website. Linked to our PetPoint database, the smart phone application will notify adopters the moment an animal matching their criteria becomes available for adoption.
Slide 8: When a match is found, users can scroll through the information to learn more about the animal, including photo, age, sex, location, contact info, and story.
Slide 9: We will need to hire someone familiar with the PetPoint database who can work with both parties to connect the necessary information to the website and application.
Slide 10: Using modern technology, we can reduce the length of stay for animals in our adoption program by targeting adopters based on what they’re looking for in their next animal companion. Save a life with the Adoption Match alert system. Your furry friend awaits.
Love it. Why don't we already have this application?! Were I your investor, I admit I'd be swayed. Of course, I admit to being having a soft spot for the pups & kittens, so I am not a hard sell.
ReplyDeleteHi Zero’s keeper
ReplyDeleteYou should be pleased with your work. Your midterm is articulate. You are talking through your problems and questions, which is one way to write, and you are also using writing to solve your problems creatively.
Developing this short semester narrative as a creative test is feasible and productive. One question I might have asked you already, but that is worth restating, is who is your audience? Zero will certainly garner cat lovers, possibly enticing them to reinvest in their love and adopt another cat. It might encourage prospective buyers to adopt instead of purchasing new.
But is there a way to reach the audience that doesn’t know they should have a cat in their lives?
Your pitches are practical. You have a clear voice, a clear mission, and a clear passion for your subject, and they don’t have to save the world. They just have to accomplish what you need to accomplish. They have to improve the solutions of your humane society, possibly the larger Humane Society, and get more cats healthy and into homes.
I think in order to create a new voice for Zero, I’d have to first experiment with my own voice.
I was curious about this discussion, because I think you are doing well. So what if Zero is coming from your own voice? Do you really need a narrator? Do these things have to be so clearly defined? Are you planning on making a film like Miranda’s?
Zero is a cat on a journey and a device for publicizing a humane society. Does it need to be more than that? A documentary about traveling across the country to other humane societies is something completely different – also doable, but another effort entirely.
And you may have few technical computer skills now, but you will have opportunities to change that throughout your other courses. Both your practical and creative ideas can help you “zero in” on the technical skills you want to improve. And you can also, as you put it, keep to basic platforms and executions.
Continued...
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ReplyDeleteAgain, I like the practicality of your pitches and proposal. You don’t have to reinvent the cat. You take the next step with a database already in existence and turn it into a push notification system for prospective owners. That’s smart. This is the key idea of the second half of the course.
A lot of people create their executive summaries and presentations solely on a dream concept without thinking about the how. It’s like writing an indie screenplay with a lot of very expensive stunts and special effects involved. Your first screenplay should involve two people in an apartment and the drama and smart dialogue between them, because you can afford to film that.
Similarly, you have a database that you already utilize. Your pitch is making that database user friendly through push notifications. (Putting a camera in the colony room is also easily executable.)
Something I point out to everyone in this presentation section is that an app is not unlike a presentation. It’s sharing a visual solution with the audience. A lot of students (and companies) say, “We are going to create an app.” They do it because that is what you are supposed to do. Their apps have no real point.
Pushing adoption notifications to people who have filled out criteria is a real point.
And you could go further. You could figure out where the money to pay for the app designers is going to come from. You could get different quotes from different designers on the cost. You could imagine just what that visual interface should look like. The interface is the real solution. What is your proposal for the interface? What happens if an animal only fulfills some of my criteria?
A completed proposal is really the completed project and until then it is a list of what needs to be accomplished. The more real it is – really happening – the easier it is for others to believe in your credibility and help out.
For example, once you can show people part of the app, it is easier to get the momney to finish it.
I find your timeline plausible, not because the time allotted seems plausible, but because the effort does. That’s essential. When you understand that, you can then propose something that might cost a million dollars, because you understand what that would honestly involve.
I think you did a fine job with the presentation. It’s well done. It translates your ideas visually. But think too about how Zuckerberg trumped Myspace with the Facebook interface and Relationship Statuses. He did that, no doubt about it.
Think about your interface, your app. Your push notification system could and would solve the problem for a lot of cats if it were as witty or innovative or as unique a thesis as some of the best apps are.
That is a hard problem and solution to pursue, but just keep it in the back of your brain.
Good work.
Clear, logical and realistic. My only suggestion would be to slow the pace a little, you do speak quite fast here, or edit down so you don't have to speak so quickly. Otherwise, the slides, images, etc. were suited to the subject and presented in a straightforward manner. Nicely done.
ReplyDelete